Anheuser-Busch

"Not a Sports Show" was a significant milestone for us, a TV pilot owned by Anheuser Busch that marked our first collaboration with Panay Films and our debut on a major Hollywood production set. We were deeply embedded in the project, providing location scouting and working on set for six consecutive days to film all behind-the-scenes content. Our on-the-ground work involved direct collaboration with professional athletes like Paul Pierce, Shannon Sharpe, and Sabrina Ionescu, as well as host Lil Rel Howery. Beyond our on-set responsibilities, we led the development of the show's brand identity, creating and maintaining its social media profiles, content, and website. This project required a comprehensive, full-stack approach in conjunction with Anheuser Busch's subsidiary brands and partners in the NFL, NBA, MLB, and WNBA. Check out the Website and Instagram for more.