About
Marty O'Neill, Owner-Operator
Drastic Graphics was built on the principle that the most impactful brands are a result of deep strategic insight paired with skillful execution. As the owner-operator and Creative Director, Marty O'Neill has pioneered this full-stack approach across a career spanning over 15 years, cementing his expertise on the front lines of entertainment, technology, and culture.
This extensive experience is not just a list of projects; it's a unique vantage point earned from a relentless work ethic and an unwavering commitment to high-level results. We don’t just work with brands, we partner with them, leveraging a diverse portfolio of collaborations that includes household names across every major industry.
Proven Track Record
Our capabilities were honed by contributing to large-scale campaigns for the world’s most influential brands. Our credits include collaborations with brands like T-Mobile, Microsoft, and Apple, as well as Netflix, Spotify, and Anheuser-Busch. On these projects, our roles have spanned from strategic consultation and videography to editing, web and graphic design, and social media execution. This unparalleled experience gives us a rare ability to understand how to deliver high-level creative under pressure and at scale.
Beyond corporate giants, we have a deep expertise in amplifying the voices of influential entertainers and thought leaders. Our history includes close creative collaborations with figures like Joe Rogan, Theo Von, and Benny the Butcher. This is further underscored by our extensive commercial credits, which include work with household names like Snoop Dogg, Kai Cenat, John Travolta, Bradley Cooper, Gwen Stefani, Shannon Sharpe, and Travis Kelce, among many others.
Case Study
The definitive proof of our approach is the success of the DOPE AS USUAL Podcast. As co-founder, producer, and creative director, Marty has been integral in growing the show from scratch into a global phenomenon. With over 100 million YouTube views, 45 million watch-time hours, and 1 billion impressions; as well as ranking as a top 1% show on Spotify, the podcast stands as a testament to our ability to build a brand, acquire a massive audience, and leverage that influence in revenue.
Receiving editorial coverage from Forbes, USA Today, Complex, People, Spotify, and many more major media outlets, this project serves as a live, ongoing case study in what's possible with our level of strategy and execution.
“At Drastic Graphics, we don't just produce content, we build powerful digital ecosystems. We provide high-level strategy and a full-stack approach to video production and branding, serving as a force multiplier for entertainers, athletes, and businesses ready to dominate their market. We're a strategic partner, not a freelancer.”
— Marty O’Neill
Education & Leadership
Marty’s passion for education began as a student at Full Sail University, where he received a Bachelor of Science in Graphic Design degree in 2014. In 2021, Full Sail published an editorial article on their website highlighting Marty’s soaring success in the entertainment industry.
Marty’s vision is a fusion of his early foundations in design and his hands-on experience in every aspect of the creative process. As an Amazon Best-Selling Author and a TED Talk speaker, he brings a passion for demystifying the digital world and an expertise for motivating others.
This is the power of Drastic Graphics: a unique combination of high-level strategic thinking, a full-stack skillset, and a proven track record of creating impactful, influential content. We don't just solve problems; we push the boundaries of what’s possible.